Madison College New Student Campaign

For over three years I worked at Madison Area Technical College as a Student Recruiter and Enrollment Coordinator, and I never tired of helping new students identify, plan, and apply for the perfect program at the College.  

Wanting to better capture the excitement and celebration of becoming a new student at Madison College, I proposed to the Enrollment Center that we roll out a series of print pieces to create an identity system through iconography, color, and messaging.

I also realized that our communications to new students were not only bland and often confusing, but also sporadic at best. We needed a timeline and consistent messaging to students to engage, inform and delight along the road to day one as a new student. 

PROJECT STATUS

Currently in production

APPLIED SKILLS

• Art Direction
• Icon Design
• Copywriting
• Adobe Illustrator
• Digital Photography