L'AMARGADA PANADERÍA BRANDING
I wanted to create a concept for a modern and sassy bakery in the heart of Mexico City. I lived in Mexico for a year, but none of my travels prepared me for the unbelievable sensory extremes of Mexico City.
Wanting to capture the incredible energy of the city, I created a concept for a "L'Amargada Panadería," or in English, "The Bitter Woman Bakery". As a Spanish speaker, I used this opportunity to play with the copy to push the quippy and sassy personality of the "Bitter Woman" out to the public: her bakery is amazing, but you already know that.
APPLIED SKILLS
- Branding
- Layout
- Logo Design
- Copywriting
L'Amargada Bakery Mexico City
"Visit us at our new location in La Condesa... if that's what you want."
Inma B.G: Owner and Bread Goddess
Menu: Coffees, sweet stuff, salty stuff, and the rest.
"The cure for bitterness is good bread and strong coffee. "
"It's me, the bitter woman."
"The cure for the bitterness: L'Amargada"