HIV In Real Life Campaign

It takes some incredibly courageous and badass people to volunteer to be a part of a public health campaign aimed at increasing public awareness about how HIV has changed. We worked with the WI Department of Health Services to find a whole bunch of these people to be the face of our campaign. We brought to life a campaign that focuses on positivity, healthiness and love to challenge the preconceived notions that the general public still holds about HIV. Are you up to date? Visit HIVIRL.org to see. 

Associate Creative Director // Copywriter // Campaign Concepting: Liz Jones
Web design // Art Direction // Photography Direction // Graphic Design // Campaign Concepting: Emma Bohorfoush
UX Design: Claire Lempke