Five for Families Campaign

When The Wisconsin Child Abuse and Neglect Prevention Board came to us with the heady science behind five "protective factors" that have been proven to make families stronger, we were thrilled to take on the challenge. We needed to take the complicated language of the protected factors and turn them into plain language so that all parents can learn and thrive together as a stronger family unit, no matter what we look like. That's how Five for Families was born–a campaign with a logo, website, social media, traditional media and an animated :30 tv spot to to bring it to life. What resulted is a cheerful and approachable campaign full of all kinds of families all working to be stronger together. Visit the campaign website here.

Associate Creative Director // Copywriter // Campaign Concepting: Liz Jones
Web design // Web & Video Illustrations // Campaign Concepting: Emma Bohorfoush
UX Design: Claire Lempke

 
We designed the Five for Families website to be shallow and point users directly to the content within. 

We designed the Five for Families website to be shallow and point users directly to the content within. 

 
The Five for Families website is peppered with colorful illustrations to set a tone of positivity and hope throughout. 

The Five for Families website is peppered with colorful illustrations to set a tone of positivity and hope throughout. 

 
The KW2 media team secured a combination of traditional and digital placements for the campaign all over the state of Wisconsin. 

The KW2 media team secured a combination of traditional and digital placements for the campaign all over the state of Wisconsin. 

Parents are urged to share their stories of how they stay strong. 

Parents are urged to share their stories of how they stay strong. 

 
We created a kit of supportive materials for parent-teachers to share the protective factors with other parents at parter organizations around the state. 

We created a kit of supportive materials for parent-teachers to share the protective factors with other parents at parter organizations around the state.