Five for Families Campaign
When The Wisconsin Child Abuse and Neglect Prevention Board came to us with the heady science behind five "protective factors" that have been proven to make families stronger, we were thrilled to take on the challenge. We needed to take the complicated language of the protected factors and turn them into plain language so that all parents can learn and thrive together as a stronger family unit, no matter what we look like. That's how Five for Families was born–a campaign with a logo, website, social media, traditional media and an animated :30 tv spot to to bring it to life. What resulted is a cheerful and approachable campaign full of all kinds of families all working to be stronger together. Visit the campaign website here.
Associate Creative Director // Copywriter // Campaign Concepting: Liz Jones
Web design // Web & Video Illustrations // Campaign Concepting: Emma Bohorfoush
UX Design: Claire Lempke