BrightStar Senior Living Website Design

We all have a loved one who is already or headed towards senior care. It's an extremely difficult decision to send a loved one into the care of another, and even harder to decide where to send them. BrightStar Senior Living cuts through the noise and competition with incredible personalized care for their residents. They came to KW2 for a much needed website refresh and when I heard that each resident has a shadowbox outside their door to show off their interests and hobbies, I knew exactly where we needed to go with the design. What we executed was a highly irregular design for a senior living facility with the adult parents of the senior residents in mind. How can we convey just how personal, warm, and inviting the facilities and staff are? I took their logo palette and gave it a mature makeover, layered the design to give a sense of depth, created opportunities for quotes and facility highlights and channeled the resident shadowboxes in the form of cutout images as they pertain to BrightStar resident interests. 

Web design : Emma Bohorfoush
UX Design: Claire Lempke